It’s about what we do with what we catch
Small moves make a difference
Caring for your catch
Shop like a champion
Slip on a t-shirt, jump into our new hoodie and slap on a cap. Now that’s Tuna Champion cool… or get onboard with the limited edition Reel Brand + Tuna Champion long-sleeve fishing shirt.
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All profits from the sale of merchandise go back into the Tuna Champions program
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Become a Tuna Champ – Take the Tuna Pledge
I do solemnly swear to catch, handle, keep or release southern bluefin tuna as safely and humanely as possible – and to prepare it well, so no fish is wasted.